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OUR STORY

WE BELIEVE IN DOING THINGS DIFFERENTLY

Founded in 2022 by friends Bertie Garratt (reality TV star and nephew of the late great Des O'Connor) and Michael Beckford (a past celebrity photographer), Whsky Label is a contemporary, tailored luxury British clothing brand that meets urban street culture.
WHSKY Label is one of the most exciting and fastest growing brands in the UK set to disrupt the fashion market place following their successful celebrity endorsed launch party in London 2022 showcasing their Limited Edition Black Capsule Collection. 
Whsky label has caught the public eye being hyped and featured in various articles including endorsement from influencer celebrities a-like.
Their attention to detail is the manifestation of creative and progressive designs capturing the essence running through each and every piece of apparel.

2022

  • Michael and Bertie showcase their Limited Edition Black Capsule Collection at red carpet event in Central London
  • Whsky Label launch party with Celebrity turn out featuring the likes of Kory Sampson and a performance from singer Tallia Storm 
  • Following interviews from the press and magazines they were featured in ‘Highsnobiety”, “FABUK”, London Daily News, OK Magazine,  Daily Star, The Mirror and more… as one of the next upcoming brands in the UK
  • Whsky Label quickly projected into the spotlight following a successful celebrity embodied red carpet event

2023

  • Michael and Bertie begin work designing their first major drop for AW23 'Origin Collection'. 'Origin' meaning the point at which something begins its course or existence
  • Whsky Label successfully launches their first major drop 'Origin Collection' with sights firmly set 2024 and beyond

OUR MISSION 

To be the greatest and most influential luxury brand in the world through inspirational creative design, purpose and style

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