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OUR STORY

“WE BELIEVE IN DOING THINGS DIFFERENTLY”

Founded in 2022 by friends Michael Whsky Beckford (a past celebrity photographer) and Bertie Garratt (reality TV star and nephew of the late great Des O'Connor), WHSKY Label® is a contemporary, tailored luxury British clothing brand that meets urban street culture.


WHSKY Label® is one of the most exciting and fastest growing brands in the UK set to disrupt the fashion market place, following their successful celebrity endorsed launch party in London 2022 showcasing their Limited Edition Black Capsule Collection.


WHSKY Label® has caught the public eye being hyped and featured in numerous magazine and newspaper articles including endorsement from influencer celebrities a-like.
Their attention to detail is the manifestation of creative and progressive designs capturing the essence running through each and every piece of apparel.

OUR VISION & MISSION 

Our mission is to become the leading luxury fashion brand by embracing a purpose-driven lifestyle and creating expectational and innovative designs for both urban and active wear.  We provide our customers with the highest quality products that not only reflect their personal style but also align with their values and lifestyle. Through our commitment to sustainability, innovation and social responsibility, we aim to redefine the luxury fashion industry and inspire positive change in the world. Our brand represents a fusion of luxury purpose and design, offering our customers a unique and meaningful experience that goes beyond fashion.

"To be the greatest and most influential luxury brand in the world through inspirational creative design, purpose and style"

2022

  • Michael and Bertie showcase their Limited Edition Black Capsule Collection at red carpet event in Central London
  • WHSKY Label® launch party with Celebrity turn out featuring the likes of Kory Sampson and a performance from singer Tallia Storm 
  • Following interviews from the press and magazines they were featured in ‘Highsnobiety”, “FABUK”, London Daily News, OK Magazine,  Daily Star, The Mirror and more… as one of the next upcoming brands in the UK
  • WHSKY Label® quickly projected into the spotlight following a successful celebrity embodied red carpet event

2023

  • Michael and Bertie begin work designing their first major drop for AW23 'Origin Collection'. 'Origin' meaning the point at which something begins its course or existence
  • Whsky Label® successfully launches their first major drop 'Origin Collection'
  • Whsky Label® release an extensive range of new designs for AW23

2024

  • WHSKY Label® release their much anticipated Gift Of Gods collection

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